Global narrative builder for “good for you, good for the planet, good for the farmer” crops.

Millet Relevance: Built the Smart Food platform around millets, sorghum and pulses, helping shift public perception from “poor people’s food” to climate-smart, nutritious foods.

Key Contributions

1. Founded and led Smart Food at ICRISAT from 2013 to 2022, after a long career in agricultural economics, communications and CGIAR leadership.
2. Popularized the memorable Smart Food framing: nutritious for consumers, low-footprint for the planet and resilient for farmers.
3. Supported consumer studies, culinary challenges, school-feeding research and communication campaigns across Asia and Africa.
4. Helped create stronger demand-side language for millets during the run-up to the International Year of Millets 2023.

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