Shubham Tiwari’s Millet Business Reflects Innovation and Determination

Shubham Tiwari turned a personal setback into a successful entrepreneurial journey after losing a job opportunity due to colour blindness. Rather than giving up, he chose to explore the growing potential of millet-based foods and started working towards building a business focused on nutritious and traditional grains. His determination helped him identify new opportunities in the healthy food sector.

Using millets such as kodo and kutki, Shubham developed a variety of value-added products including pasta, cookies, bakery items, and ready-to-eat foods. Over time, his venture expanded into processing and bakery units across different cities, while also promoting millet consumption through a dedicated café offering healthier food alternatives. The business gained momentum with support from government initiatives that encouraged small food-processing enterprises.

Today, his products are reaching both domestic and international markets, reflecting the increasing demand for millet-based foods. Shubham’s journey demonstrates how innovation, resilience, and institutional support can help young entrepreneurs create sustainable businesses while promoting nutrition, traditional crops, and rural economic growth.

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