APCRDA Supports Sale of Millet Products at VIT Festival

The Andhra Pradesh Capital Region Development Authority (APCRDA) helped local women entrepreneurs promote and sell millet-based food products at VITOPIA 2026, a festival organised at VIT University. The event provided an opportunity for women to showcase their homemade millet foods and earn income.

Around 11 women from nearby villages such as Undavalli, Mandadam, Yerrabalem and Ananthavaram participated in the festival. They sold a variety of products under the brand “Amaravati Amma Vanta,” including millet snacks, sweets and traditional pickles. The three-day event attracted many visitors, allowing the participants to generate good sales.

APCRDA supported the women by providing training in preparing millet foods, along with guidance on packaging, branding and marketing their products. The initiative aims to encourage women to become entrepreneurs and create sustainable livelihood opportunities.

Officials said such programmes not only support women’s economic independence but also help promote millet-based foods among the public. Similar initiatives are expected to continue in the future to strengthen local businesses and encourage healthier food choices.

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