Marico Introduces Saffola Masala Millets: A New Addition to Their Health-Conscious Range

Marico Ltd, a prominent leader in the Indian FMCG sector, has unveiled its latest product: Saffola Masala Millets. This new addition to the Saffola brand is available in two enticing flavors—Masala Delight and Tomato Delight. The launch represents Marico's strategic effort to expand its range of millet-based products and further solidify its position in the health-focused market.

As of 2 PM today, Marico’s shares were trading at ₹643.20, reflecting a decrease of ₹7.75 or 1.19 percent on the National Stock Exchange (NSE).

Saffola Masala Millets are designed to offer a combination of health benefits and great taste. Each 35g pack is priced at ₹20, positioning the product as an affordable and accessible choice for a broad spectrum of consumers. The new millets are now available at major retail chains such as Reliance and DMart, ensuring widespread availability for shoppers.

Vaibhav Bhanchawat, COO of Marico’s India & Foods Business, commented on the launch, stating, “Building on the success of our Oats No. #1, we are committed to delivering ‘better for you’ products that integrate seamlessly into the fast-paced lives of today’s consumers. Saffola Masala Millets blend the nutritional benefits of millets with the rich flavors of Indian cuisine. Our goal is to make healthy food options both accessible and affordable. This launch is a crucial part of our strategy to broaden our millet-based product offerings and align with the growing trend toward healthier eating habits. We hope that Saffola Masala Millets will become a staple in Indian households, reflecting our commitment to promoting nutritious and enjoyable food choices.”

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