Millet-based treats crafted by rural women from the Banki block are taking the Pallishree Mela by storm. The Dulanapur producer group, under the guidance of the Odisha Rural Development and Marketing Society (ORMAS), has set up a stall at the Balijatra festival, captivating visitors with their delectable cookies, cakes, and snacks.
In just three days, the group has generated impressive sales of Rs 50,000. This success story is a testament to the empowerment of rural women and the potential of millet-based products.
ORMAS has played a pivotal role in nurturing the Dulanapur producer group. By providing financial support for machinery and comprehensive training in millet product development, ORMAS has equipped these women with the tools and knowledge to thrive. A collaborative effort with the Dibyajyoti Self-Help Group of Sundargarh has further enriched the training program, showcasing the power of inter-district knowledge sharing.
The millet products, priced between Rs 20 and Rs 200, offer a delightful and nutritious alternative to traditional snacks. Visitors have been raving about the taste and health benefits of these treats. One customer remarked, "The millet cookies are not only delicious but also a healthier option compared to junk food."
Millets, often hailed as "nutri-cereals," are packed with fiber, protein, iron, and magnesium. They offer numerous health benefits, including improved digestion, diabetes management, and heart health. As the demand for healthier lifestyle choices grows, millet-based products are gaining popularity.
Bipin Rout, Joint CEO of ORMAS Cuttack, emphasized the entrepreneurial spirit of rural women and their contribution to sustainable development. "This initiative demonstrates the transformative power of skill development and inter-district collaboration," he stated.
The success of the Dulanapur producer group serves as an inspiration, highlighting the potential of rural women to drive economic growth and promote healthy, sustainable food choices.
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