Slurrp Farm Adds Real Fruits and Millets to Kids’ Cereal with New Campaign

 

Mumbai: Slurrp Farm, a popular food brand that makes healthy millet-based products for children, has launched a new campaign called ‘New Flavours, Yes Please!’. The goal is to make mealtimes more fun and nutritious for kids.

This new campaign helps parents add healthy cereals to their child’s diet. These cereals are made with real fruits, millets, and have no added sugar. Slurrp Farm wants to support good eating habits from a young age by offering food that’s both tasty and good for health.

This campaign follows Slurrp Farm’s earlier initiative, ‘Slurrp It Up’, a free online nutrition guide shared at the YES Moms & Dads event in Mumbai last year. As part of the new campaign, for every cereal pack bought, parents will get a free pack of Ragi cereal. The brand hopes to reach 10,000 mothers through this offer.

“As moms, we know how important it is to introduce different tastes early, so kids don’t become picky eaters later,” said Meghana Narayan and Shauravi Malik, co-founders of Wholsum Foods, the company behind Slurrp Farm and Mille. “Our cereals mix millets with real fruits in yummy flavours kids love, making it easier for parents to choose healthy food.”

Slurrp Farm offers over 55 healthy products like cereals, snacks, and superfoods—all without junk ingredients. Their range includes millet pancakes, dosas, upma, noodles, multigrain pasta, cookies, and puffs. These products are available in more than 5,000 stores and on major online shopping platforms.

 

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