Unemployed Individuals: A Golden Opportunity to Join the Millet Revolution and Empower Their Lives

 

Hyderabad, February 15, 2025: Millets National Media Portal (www.millets.news) has launched an unprecedented opportunity for unemployed individuals at the mandal level to actively participate in the millet revolution. Recognizing the transformative impact of millet consumption on public health, this initiative aims to address and prevent health issues such as hypertension, diabetes, cancer, obesity, fertility concerns, and cardiovascular diseases.

Inspired by Prime Minister Narendra Modi’s declaration of 2023 as the International Year of Millets, Millets.News was established under the Startup India initiative. Officially launched six months ago by Dr. C. Tara Satyavathi, Director of the Indian Institute of Millets Research, Hyderabad, the platform is committed to expanding millet production and consumption across India.

15th Feb 2025, at M-Banquet Halls, Madhapur, Hyderabad, Millets.News proudly announces a groundbreaking initiative to scale up millet-based businesses nationwide. This movement is set to revolutionize the accessibility of ready-to-consume millet products, collaborating with multiple millet companies to introduce a diverse range of millet-based instant foods.

Major Announcement: A One-Mandal, One-Millet Business Opportunity

Millets.News is offering a unique business opportunity where aspiring entrepreneurs can establish a millet store in their respective mandals with a special subsidy. This initiative is designed to strengthen the millet ecosystem by making millet-based nutrition widely available and promoting local entrepreneurship.

Strengthening the Millet Ecosystem

Millets.News has been instrumental in tackling the challenges of millet product availability. With partnerships across India, the platform has successfully introduced 50 high-quality millet products directly from manufacturers, ensuring accessibility through newly launched millet stores.

Entrepreneurship Empowerment through Subsidy

To empower lower-income individuals, Millets.News has devised a structured and cost-optimized business model, providing a subsidized package that includes:

✔ 50 varieties of Millet Health and Nutrition Products from direct manufacturers

✔ Billing Machine, TV Setup for Health Awareness Content

✔ Banners & Brochures, Personalized Website

✔ Health Check-up Kit, Branding Materials

This initiative ensures that entrepreneurs receive a fully equipped business setup while maintaining affordability. By fostering business opportunities at the grassroots level, Millets.News is enabling individuals to play a crucial role in India’s millet revolution.

Health and Nutrition Ambassadors (HNA) Council: A Public Health Initiative

To further enhance the impact of this initiative, Millets.News has established the Health and Nutrition Ambassadors (HNA) Council, founded by Mr. Prasanna Srinivas Sarakadam. Currently consisting of 50 doctors, the council aims to expand to 1,000 members by the end of 2025. This expert team will provide personalized dietary guidance on conditions such as hypertension, diabetes, arthritis, cancer, reproductive health, and heart diseases.

Millet store owners will receive continuous support from nutritionists and doctors, allowing them to educate consumers about the numerous health benefits of millet-based diets. This initiative seamlessly integrates business with public health, fostering a healthier and more nutrition-conscious society.

Dignitaries in Attendance

The event featured key industry leaders and health experts, including: Mr. Prasanna Srinivas Sarakadam, CS Lavanya, CA Praveen, Actress Vanya Agarwal, Actress Vedivaka, Bolisetty Srinivas, Dr. Monica Sravanthi (Naturopathy Expert), and Chief Nutritionist Manoja.

This initiative marks a significant milestone in India’s millet movement, driving sustainable health solutions, economic empowerment, and nationwide millet adoption.

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