From Fields to Brands Turning Indian Millets into Global Product

India grows the most millets in the world—about 41% of the total supply. But when it comes to profits from branded millet products, India earns less than 5%. This problem is not just with millets but also with other foods like milk, spices, and rice. India exports them in bulk, while foreign companies add value through branding, packaging, and marketing, and then sell them at much higher prices.

Global brands like Kellogg’s and General Mills sell millet-based products in Western markets, even though most of the raw millet comes from India. Indian startups, however, face problems with branding, certification, and access to global shelves. Recently, the U.S. increased tariffs on Indian products, but new trade agreements with the UK, EU, and Australia have created fresh opportunities for Indian millet businesses.

To benefit, India needs to focus on building strong food brands, supporting startups, and simplifying export rules. With the right push, millet bars from Indian cities could be sold in supermarkets around the world. India already produces enough—it now needs to market and promote its products better so that profits reach Indian farmers and businesses.

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