Tata Soulfull, a leading brand in millet-based snacks and cereals, has won the Best Brand and Retailer Partnership for Launch at the Coca-Cola Golden Spoon Awards 2024 for its collaboration with Reliance Smart Point. This award recognizes the success of their partnership and its positive impact on India’s food and grocery retail industry.
The partnership combined Tata Soulfull’s innovative millet-based products with Reliance Smart Point’s wide distribution network, helping to engage customers and promote healthier eating. Key initiatives included the Maha Millet Mela, a food festival that highlighted the benefits of millets, and the launch of new products like Masala Oats+ Dal Shakti and Masala Muesli. The campaign also encouraged over 200,000 product trials, making nutritious breakfast options more accessible to people.
Prashant Parameswaran, President of Tata Soulfull, said, “This award strengthens our commitment to making millets a staple in every home through our 'Desh ke Millets' initiative. With Reliance’s wide retail network, we are bringing millets to more households across India."
This award reflects Tata Soulfull’s goal of making millets a mainstream food choice in India through strong partnerships.
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