Low-calorie and low-fat snacks are growing in popularity in India, with millets playing a key role, according to a recent NielsenIQ report. The report shows that health-focused snacks—especially those that are low-calorie, low-fat, and gut-friendly—are now dominating, with one in five snacks targeting health-conscious consumers. This trend is also accompanied by a rise in health-oriented tech products.
The report highlights the influence of South Korean food and personal care trends, known for unique flavors and textures, which are gaining popularity in India.
The NIQ Consumer Survey found that 34% of urban consumers prioritize new products, with 40%—especially Gen Z and women—eager to try the latest innovations.
NielsenIQ also celebrated the winners of the 2024 Breakthrough Innovation Awards, recognizing brands that have launched successful, disruptive products in the past two years. Over 900 FMCG brands globally have received this award, including 140 innovations in India.
The report also noted a rising demand for sustainably sourced products and energy-efficient tech, driven by urbanization and consumers' desire for high-quality, life-simplifying innovations.
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