Tata Soulfull, a brand under Tata Consumer Products and a leader in healthier packaged foods in India, has introduced its latest offering: Tata Soulfull Masala Muesli. This innovative muesli brings a savory twist to traditional flavors, creating a delicious and distinctly Indian option for breakfast or snacks. Available in two exciting flavors, 'Mast Masala' and 'Teekha Twist,' it aims to change how people think about cereal.
This new muesli combines familiar ingredients with flavorful spices and includes 16% crunchy millet. Moving away from the usual sweet varieties, it offers unique flavors that stand out in the muesli category. It is specially designed to be enjoyed with curd, making it a satisfying choice for breakfast or a snack. The blend features crunchy millets, wheat flakes, and cornflakes, all of which cater to Indian taste preferences.
The inclusion of crunchy millets enhances the texture and adds nutritional value, making it a high-fiber option for a wholesome breakfast. Since the muesli is baked rather than fried and contains no preservatives or trans fats, consumers can enjoy a healthier choice that still respects traditional Indian flavors. In today’s fast-paced world, many people are looking for convenient yet nutritious food options, and this ready-to-eat cereal meets that need with its two delicious flavors.
Rasika Prashant, CMO of Tata Soulfull, stated, “Our Masala Muesli is set to transform the muesli market. Millets have long been an important part of Indian diets, known for their health benefits and cultural significance. By infusing these traditional grains with spicy flavors, we are not only offering a new taste experience but also honoring the Indian preference for flavorful foods. This approach makes our product stand out from regular muesli. We believe this unique combination will attract more people to the muesli category and become a popular choice among consumers.”
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