The popularity of low-calorie and low-fat snacks is soaring in India, driven by a rising interest in millets, according to a recent report by NielsenIQ (NIQ), the world’s leading consumer intelligence company. The report highlights a strong demand for health-focused snacks, with one in five products linked to wellness, including low-calorie, low-fat, and gut-health-enhancing options.
Millets and mindful snacking trends are gaining momentum alongside innovations in health-oriented consumer technology. The report also underscores the growing cultural influence of South Korea, particularly in personal care and food products. Unique flavors and textures inspired by Korean trends are reshaping consumer preferences, further driving innovation in the FMCG sector.
The demand for sustainably sourced products and energy-efficient technology tailored to local needs is also on the rise. As urbanization accelerates, Indian consumers are increasingly seeking high-quality products that simplify and enhance daily life.
Millets, a group of small-seeded and hardy grains, have been a cornerstone of India’s agriculture and dietary traditions for centuries. Known for their resilience and minimal resource requirements, millets thrive across India’s diverse agro-climatic zones. As the world’s largest producer and consumer of millets, India is playing a key role in mainstreaming millet production, offering sustainable solutions to combat global hunger and malnutrition.
Rich in protein, dietary fiber, and vital minerals such as iron, calcium, and phosphorus, millets are a nutritional powerhouse. Their incorporation into modern snacking trends not only aligns with the health-conscious preferences of Gen Z but also supports sustainable agricultural practices.
This millet-driven shift towards mindful eating is transforming the snacking landscape in India, paving the way for a healthier, more sustainable future.
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